Collection: Straightening

Everything you need to know about the progressive brushing!

The progressive brush acts directly on the structure of the hair, modifying it, and reducing the volume and frizz of the hair, leaving it with a smoother and shinier appearance, and providing the effect expected by many people.

This treatment, in addition to making hair much more attractive and elegant, also makes daily life much easier, providing much less work when combing it, and reducing the need to waste time using hair dryers and flat irons.

Post-progressive treatment?

It is important to emphasize that the progressive also has negative effects, and the main one is dry hair, because when doing the treatment the hair tends to lose water, fat, and keratin.

To recover the dried hair ends it is very important to think about the hydration of the strands. And for this, hydration masks are essential! But attention: it is necessary to understand what your hair needs, and buy products that fit perfectly with its characteristics, and pay attention to use products compatible with hair that have chemistry.

39 products
  • Let Me Be Progressive Protein Smoothing Straight Hair Without Formol 1L/33.8fl.oz
    Let Me Be Progressive Protein Smoothing Straight Hair Without Formol 1L/33.8fl.oz
    Regular price
    €53,70
    Sale price
    €44,54
  • Kit Plastica Dos Fios Keratin Treatment 3x300ml/3x10.14fl.oz
    Kit Plastica Dos Fios Keratin Treatment 3x300ml/3x10.14fl.oz
    Regular price
    €104,19
    Sale price
    €88,56
  • Kit Plastica dos Fios Brazilian Keratin Hair Treatment 3x1L/3x33.8fl.oz
    Kit Plastica dos Fios Brazilian Keratin Hair Treatment 3x1L/3x33.8fl.oz
    Regular price
    €199,32
    Sale price
    €169,42
  • Kit Portier Exclusive Progressive Controla Volume Reduz Frizz 2x1L/2x33.8fl.oz
    Kit Portier Exclusive Progressive Controla Volume Reduz Frizz 2x1L/2x33.8fl.oz
    Regular price
    €73,49
    Sale price
    €73,49
  • Let Me Be Progressive Protein Smoothing Hair Straightening Formol Free 500ml/16.9fl.oz
    Let Me Be Progressive Protein Smoothing Hair Straightening Formol Free 500ml/16.9fl.oz
    Regular price
    €36,77
    Sale price
    €31,27
  • Kit Plastica Dos Fios Keratin Treatment Box 3x60ml/3x2.03fl.oz
    Kit Plastica Dos Fios Keratin Treatment Box 3x60ml/3x2.03fl.oz
    Regular price
    €73,35
    Sale price
    €41,91
  • Plastica dos Fios Sealing Thermal Step 2 - 1 liter/33.81fl.oz
    Plastica dos Fios Sealing Thermal Step 2 - 1 liter/33.81fl.oz
    Regular price
    €126,34
    Sale price
    €115,86
  • Kit Plastica dos Fios Keratin Brazilian Box Straightening 3x1L/3x33.81fl.oz
    Kit Plastica dos Fios Keratin Brazilian Box Straightening 3x1L/3x33.81fl.oz
    Regular price
    €199,32
    Sale price
    €169,42
  • Kit Madamelis Progressive Liss Ultimate Frizz-Free Straight Hair 2x1L/2x33.8fl.oz
    Kit Madamelis Progressive Liss Ultimate Frizz-Free Straight Hair 2x1L/2x33.8fl.oz
    Regular price
    €45,42
    Sale price
    €36,89
  • Kit Maria Escandalosa Progressive Perfect and Long Lasting 2x1L/2x33.81fl.oz
    Kit Maria Escandalosa Progressive Perfect and Long Lasting 2x1L/2x33.81fl.oz
    Regular price
    €24,90
    Sale price
    €22,81
  • Kit Portier Progressive Cacao Thermo Smoothing Anti-Aging Extrato Cacau 2x1L/2x33.8fl.oz
    Kit Portier Progressive Cacao Thermo Smoothing Anti-Aging Extrato Cacau 2x1L/2x33.8fl.oz
    Regular price
    €64,03
    Sale price
    €64,03
  • Kit Portier Progressive CocoLiiss Hair Realignment Moisturizing With Coconut Water 2x1L/2x33.8fl.oz
    Kit Portier Progressive CocoLiiss Hair Realignment Moisturizing With Coconut Water 2x1L/2x33.8fl.oz
    Regular price
    €98,34
    Sale price
    €48,94
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