How Hair Discoloration Works?

Discoloration is a strong chemical process, so before doing it, it is important to understand how it works, what products are used, and what care must be taken.

The main products used in a discoloration are: bleaching powder and oxidant. The latter is responsible for opening the cuticles and thus removing the pigmentation from the strands. It is important to consult a professional, because he/she will know exactly how to use each product and the ideal quantity.

After discoloration the hair becomes more fragile, and it becomes extremely important to hydrate and cauterize the hair, following the indications of a professional. Exposure to the sun, chlorine and salt can also be very harmful to bleached hair, and can damage the color.

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Alfaparf Água Oxigenada Oxid’o 10 Volumes Stabilized Peroxide Cream Hair Care 1L/33.81fl.oz

26.43
Alfaparf Milano Oxidizing Oxygen Oxygen 10 Volumes 1L: It has a formula rich in fine waxes to protect the capillary structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the best oxidation.
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Alfaparf Água Oxigenada Oxid’o 10 Volumes Stabilized Peroxide Cream Hair Care 90ml/3.04fl.oz

12.88
Alfaparf Milano Oxidizing Oxygen Oxygen 10 Volumes 90ml: It has a formula rich in fine waxes to protect the hair structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the best oxidation.
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Alfaparf Água Oxigenada Oxid’o 20 Volumes Stabilized Peroxide Cream Hair Care 1L/33.81fl.oz

34.06
Alfaparf Milano Oxidizing Oxygen Oxygen 20 Volumes 1L: It has a formula rich in fine waxes to protect the capillary structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the best oxidation.
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Alfaparf Água Oxigenada Oxid’o 20 Volumes Stabilized Peroxide Cream Hair Care 90ml/3.04fl.oz

12.88
Alfaparf Milano Oxidizing Oxygen Oxygen 20 Volumes 90ml: It has a formula rich in very fine waxes to protect the capillary structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the best oxidation.
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Alfaparf Água Oxigenada Oxid’o 30 Volumes Stabilized Peroxide Cream Hair Care 1L/33.81fl.oz

24.37
Alfaparf Milano Oxidizing Oxygen Oxygen 30 Volumes 1L: It has a formula rich in fine waxes to protect the capillary structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the best oxidation.
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Alfaparf Água Oxigenada Oxid’o 30 Volumes Stabilized Peroxide Cream Hair Care 90ml/3.04fl.oz

12.88
Alfaparf Milano Oxidizing Oxygen Oxygen 30 Volumes 90ml: It has a formula rich in fine waxes to protect the hair structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the best oxidation.
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Alfaparf Água Oxigenada Oxid’o 40 Volumes Stabilized Peroxide Cream Hair Care 1L/33.81fl.oz

24.37
Alfaparf Milano Oxidizing Oxygen Oxygen 40 Volumes 1L: It has a formula rich in fine waxes to protect the capillary structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the best oxidation.
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Alfaparf Água Oxigenada Oxid’o 40 Volumes Stabilized Peroxide Cream Hair Care 90ml/3.04fl.oz

12.88
Alfaparf Milano Oxidizing Oxygen Oxygen 40 Volumes 90ml: It has a formula rich in very fine waxes to protect the capillary structure during staining. Creamy besides fragrant, it is formulated with high quality stabilizers that guarantee each coloration the best oxidation.
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Alfaparf Peroxide Yellow 10 Vol 3% Argan Oil Aloetrix Água Oxigenada Hair Care 1L/33.81fl.oz

24.32
Yellow Peroxide 10 Volumes – 3% is the color activator of the Yellow Color line. Its formula is enriched with the precious Argan Oil and Aloetrix, with emollient and protective properties!Yellow Oxygenated Water has a very low percentage of ammonia, and still has powerful action that lightens delicately without damaging the hair, besides perfectly covering […]
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Alfaparf Peroxide Yellow 20 Vol 6% Argan Oil Aloetrix Água Oxigenada Hair Care 1L/33.81fl.oz

42.22
Yellow Peroxide 20 Volumes – 6% is the color activator of the Yellow Color line. Its formula is enriched with the precious Argan Oil and Aloetrix, with emollient and protective properties! Yellow Oxygenated Water has a very low percentage of ammonia, and still has powerful action that lightens delicately without damaging the hair, in addition […]
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Alfaparf Peroxide Yellow 30 Vol 9% Argan Oil Aloetrix Água Oxigenada Hair Care 1L/33.81fl.oz

24.32
Yellow Peroxide 30 Volumes – 9% is the color activator of the Yellow Color line. Its formula is enriched with the precious Argan Oil and Aloetrix, with emollient and protective properties! Yellow Oxygenated Water has a very low percentage of ammonia, and still has powerful action that lightens delicately without damaging the hair, besides perfectly […]
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Alfaparf Peroxide Yellow 5 Vol 1.5% Argan Oil Aloetrix Água Oxigenada Hair Care 1L/33.81fl.oz

24.32
Yellow Peroxide 5 Volumes – 1.5% is the color activator of the Yellow Color line. Its formula is enriched with precious Argan Oil and Aloetrix, with emollient and protective properties!Yellow Oxygenated Water has a very low percentage of ammonia, and still has powerful action that lightens delicately without damaging the hair, in addition to perfectly […]
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Alfaparf Pó Descolorante BB Bleach Free Style Bleaching Powder Double Blond Hair Care 400g/14.1 oz

68.12
Alfaparf Bleaching Powder BB Bleach Free Style Lift 400g/14.1 oz: With freehand clay for maximum precision and incredibly uniform result. Maximum flexibility: Versatile mixing ratio from 1: 1 to 1: 3. Maximum Cosmetic Result: Creatine rebuilds the structure of the hair inside. Maximum comfort: Non-volatile formula with creamy texture. The blue color neutralizes the yellow […]
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Alfaparf Pó Descolorante BB Bleach High Lift 9 Tons Bleaching System 400g/14.10 oz

68.12
Bleaching Alfaparf BB Bleach Easy Lift 7 Tons 400g/14.10 oz. A new bleaching powder, developed by Alfaparf, perfect for any type of application (scalp, aluminum foil and balayage). Bleaching power up to 9 tones. Its innovative formula helps protect and rebuild the wires from the inside out. Rich in vitamins and minerals, it contributes to […]
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Alfaparf Pó Descolorante Bleaching Powder BB Bleach Easy Lift 7 Tons 400g/14.10 oz

68.12
Bleaching Alfaparf BB Bleach Easy Lift 7 Tons 400g. A new bleaching powder, developed by Alfaparf, perfect for any type of application (scalp, aluminum foil and balayage). Up to 7-ton bleaching power. Its innovative formula helps protect and rebuild the wires from the inside out. Rich in vitamins and minerals, it contributes to the luminosity […]
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Cadiveu Pó Descolorante Master Blond Blue Bleaching Powder Multi Techniques 400g/14.1 oz

82.54
Cadiveu Professional Master Blonde Pó Azul Descolorante para todos os tipos de cabelo. Clareia até 8 tons enquanto protege a fibra capilar durante o processo de descoloração. Foi feito para atender diversos tipos de técnicas de clareamento diferentes. Cadiveu Professional Master Blonde Pó Descolorante Azul possui uma tecnologia anti-yellow que evita o amarelamento excessivo dos fios. Atinge […]
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Kit Lowell Color Pó Descolorante Dust Free + Emulsão Ativadora Activating Emulsion 20 Vol.

107.64
Lowell Bleach Kit is suitable for bleaching processes. Its formula is composed of Argan Oil, which helps to protect the hair fiber and scalp, as well as promoting differentiated shine and softness to the hair. For best performance, use the product in the amount indicated for each procedure. Contains: Lowell Color Bleaching Powder Ultra Fast […]
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Kit Lowell Color Pó Descolorante Dust Free + Emulsão Ativadora Activating Emulsion 30 Vol.

107.64
Lowell Bleach Kit is suitable for bleaching processes. Its formula is composed of Argan Oil, which helps to protect the hair fiber and scalp, as well as promoting differentiated shine and softness to the hair. For best performance, use the product in the amount indicated for each procedure. Contains: Lowell Color Bleaching Powder Ultra Fast […]
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Kit Lowell Color Pó Descolorante Dust Free + Emulsão Ativadora Activating Emulsion 5 Vol.

107.64
Lowell Bleach Kit is suitable for bleaching processes. Its formula is composed of Argan Oil, which helps to protect the hair fiber and scalp, as well as promoting differentiated shine and softness to the hair. For best performance, use the product in the amount indicated for each procedure. Contains: Lowell Color Bleaching Powder Ultra Fast […]
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Kit Lowell Descolorantes Color Bleaching Powder + Emulsão Revelaroda Ox 05/20/30/40 Volumes

195.75
Lowell Bleach Kit is suitable for bleaching processes. Its formula is composed of Argan Oil, which helps to protect the hair fiber and scalp, as well as promoting differentiated shine and softness to the hair. For best performance, use the product in the amount indicated for each procedure. Contains: Lowell Color Bleaching Powder Ultra Fast Whitening […]
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Kit Lowell Pó Descolorante Emulsão Reveladora Color Bleaching Powder + Revealing Emulsion 40 Vol

107.64
Lowell Bleach Kit is suitable for bleaching processes. Its formula is composed of Argan Oil, which helps to protect the hair fiber and scalp, as well as promoting differentiated shine and softness to the hair. For best performance, use the product in the amount indicated for each procedure.Contains: Lowell Color Bleaching Powder Ultra Fast Whitening 9 […]
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Kit Profissional Robson Peluquero Pó Descolorante Master Mechas 500g/16.9 fl.oz + Ox 30 Volumes Emulsão Reveladora 900ml

104.88
Professional Kit Robson Peluquero Bleaching Powder Master Mechas 500g/16.9 fl.oz + Ox 30 Volumes Developer Emulsion 900ml/30.43 fl.oz The Master Mechas Robson Peluquero Bleaching Powder is dust free, fast, uniform and progressive. Developed for professional discoloration techniques, it does not harm the hair thanks to a self-protective formula effect. The Master Mechas RP Bleaching Powder […]
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Kit Richée Prismcolor Ultra Bleaching Powder + Ox 8 Vol

41.68
Kit Richée Prismcolor Ultra Bleaching Powder + Ox 8 Vol Prismcolor Bleaching Powder has been developed with the highest technology, maintaining the resistance of the capillary fiber during bleaching. Lightens up to 9 tones.  Dust free: it does not raise dust and its discoloration is ultra fast with a high gloss finish. Mixed with the […]
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Lé Charme’s Intensy Color Gold Matizador 150ml/5.07 fl.oz

20.93
Lé Charme’s Intensy Color Gold Tint 150ml/5.07 fl.oz Intensy Color Gold is a tinting mask with yellowing effect, corrective for discolored blond hair, which treats hair that has oxidized over time. It neutralizes and corrects unwanted yellowish tones, while providing a progressive and gradual pearly effect to blond hair. It can be used after discoloration […]
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Lé Charme’s Intensy Color Silver Matizador 150ml/5.07 fl.oz

25.22
Lé Charme’s Intensy Color Silver Matizador 150ml/5.07 fl.oz Le Charmes Silver is a matizator mask indicated to eliminate the yellowish effect of blond, gray and white hair, caused by the action of time, UV rays, pollution and coloring. Intensy Color Silver Mask is a super modern product that came to end the suffering of blondes […]
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Lé Charme’s Intensy Color Silver Matizador 300ml/10.14 fl.oz

36.67
Lé Charme’s Intensy Color Silver Matizador 300ml/10.14 fl.oz Le Charmes Silver is a tinting mask indicated to eliminate the yellowish effect of blond, gray and white hair, caused by the action of time, UV rays, pollution and coloring. Intensy Color Silver Mask is a super modern product that came to end the suffering of blondes […]
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Lowell Color Emulsão Ativadora Argan Oil Activating Emulsion 30 volumes – 900g/31.74fl.oz

55.93
Lowell Color Developing Emulsion 30 Volumes is suitable for coloring and discoloration processes. It is stabilized and promotes constant volume. Its formula is enriched with Argan Oil, which helps to protect the hair fiber and scalp, as well as providing differentiated shine and softness to the hair. For best results, use the product in the […]
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Lowell Color Emulsão Ativadora Argan Oil Activating Emulsion 5 volumes – 900g/31.74fl.oz

55.93
Lowell Color Emulsion Activator 5 volumes is suitable for tinting or tinting processes. It is stabilized and promotes constant volume. Its formula is composed of Argan Oil, which helps to protect the hair fiber and scalp, as well as promoting differentiated shine and softness to the hair. For best performance, use the product in the […]
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Lowell Elmusão Reveladora Color Developing Emulsion With Argan Oil 40 Volumes – 900g/31.7fl.oz

55.93
Lowell Color Developing Emulsion 40 Volumes is suitable for staining and discoloration processes. It is stabilized and promotes constant volume. Its formula is enriched with Argan Oil, which helps in the protection of hair fiber and scalp, besides providing differentiated shine and softness to the hair. For best results, use the product in the amount […]
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Lowell Pó Descolorante Color Bleaching Powder Ultra Fast Whitening 9 Tones 400g/14.10fl.oz

90.13
Lowell Bleaching Powder It is indicated for bleaching, reflections, ballayages, pickling and depigmentation processes, promotes uniform and ultra-fast discoloration of the threads. Lightens Up To 9 Tones, Dust-Free. It has in its formula hydrolyzed collagen protein, which penetrates the cortex and offers firmness and protection to the hair fiber, increasing the strength and shine of […]
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Onixx Plex Pre-Coloration Protector Shine and Protection 300ml/10.14 fl.oz

36.10
Onixx Plex Pre-Coloration Protector Shine 300ml/10.14 fl.oz Protects the hair structure during bleaching, allowing the bleaching powder to stay in the hair longer, and providing better results without damaging the hair fiber. It does not let the hair dull and break. Compatible with any product. Application: 1 – Add 5 to 10ml of Onixx Plex […]
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Onixx Stabilized Creamy Emulsion OX 10 Volumes 900ml/30.43 fl.oz

18.73
Onixx Stabilized Creamy Emulsion OX 10 Volumes 900ml/30.43 fl.oz A creamy, mildly scented oxidizing emulsion containing hydrogen peroxide, indicated to activate oxidizing coloration and bleaching powder. Its creaminess and consistency make it easy to mix with the coloring paste and dispersion of the bleaching powder, and should be used in the proportion indicated in the […]
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Onixx Stabilized Creamy Emulsion OX 20 Volumes 900ml/30.43 fl.oz

18.73
Onixx Stabilized Creamy Emulsion OX 20 Volumes 900ml/30.43 fl.oz A creamy, mildly scented oxidizing emulsion containing hydrogen peroxide, indicated to activate oxidizing coloration and bleaching powder. Its creaminess and consistency make it easy to mix with the coloring paste and dispersion of the bleaching powder, and should be used in the proportion indicated in the […]
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Onixx Stabilized Creamy Emulsion OX 30 Volumes 900ml/30.43 fl.oz

18.73
Onixx Stabilized Creamy Emulsion OX 30 Volumes 900ml/30.43 fl.oz A creamy, mildly scented oxidizing emulsion containing hydrogen peroxide, indicated to activate oxidizing coloration and bleaching powder. Its creaminess and consistency make it easy to mix with the coloring paste and dispersion of the bleaching powder, and should be used in the proportion indicated in the […]
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Onixx Stabilized Creamy Emulsion OX 40 Volumes 900ml/30.43 fl.oz

18.73
Onixx Stabilized Creamy Emulsion OX 40 Volumes 900ml/30.43 fl.oz A creamy, mildly scented oxidizing emulsion containing hydrogen peroxide, indicated to activate oxidizing coloration and bleaching powder. Its creaminess and consistency make it easy to mix with the coloring paste and dispersion of the bleaching powder, and should be used in the proportion indicated in the […]
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Onixx Ultrafast Bleaching Powder Reflections 500g/17.63 oz

32.82
Onixx Ultrafast Bleaching Powder Reflections 500g/17.63 oz Latest generation product. It has the power of ultrafast discoloration. Its blue color attenuates the yellow reflex, which appears in the hair. Aromatized with light lavender menthol fragrance and with lightening effect from 2 (two) to 8 (eight) tones. Application. In a bowl, add a quantity of Powder […]
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