Learn more about American Desire!

American Desire is a professional brand, with the goal of achieving perfection.

With a varied portfolio, we have shampoos, conditioners, leave-in, oils, finishers and we can not leave out the best progressives.

The American Desire progressives are formaldehyde-free, contain Murumuru and Buriti, which in addition to aligning the hair strand it promotes shine and restores damaged hair.

Get to know them and see the results!

Showing 1–9 of 22 results

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American Desire Blond Way Mascara Revision 1000ml/33.81 fl.oz

36.15
American Desire Blond Way Smoth Shampoo 1000ml American Desire Blond Way Platinum Mask deeply moisturizes, neutralizes the wires, as it contains ultraviolet pigments that instantly eliminates unwanted yellowish tones. Your hair is totally platinum, for a beautiful and limitless blonde. American Desire Blond Way Mask has cutting edge technology, combines lactic acid and soy protein, […]
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American Desire Blond Way Mascara Revision 250ml/8.45 fl.oz

24.11
American Desire Blond Way Mascara Revision 250ml/8.45 fl.oz American Desire Blond Way Platinum Mask deeply moisturizes, neutralizes the strands as it contains ultraviolet pigments that instantly eliminates unwanted yellowish tones. Your hair is totally platinum, for a beautiful and limitless blonde. American Desire Blond Way Mask has cutting edge technology, combines lactic acid and soy […]
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American Desire Blond Way Nutritive Reducer 1000ml/33.81 fl.oz

75.45
American Desire Blond Way Reducer Nutritive 1000ml/33.81 fl.oz The Blond Way Smoth Reducer – Step 2, eliminates frizz on the first application. It has essential active ingredients for a complete hair recovery and nourishment. In case of contact with eyes, rinse immediately with water; keep out of reach of children. Benefits: –Mattening -Three-dimensional shine. Application: […]
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American Desire Blond Way Shampoo Revision Color 250ml/8.45 fl.oz

20.99
American Desire Blond Shampoo Revision Color 250ml/8.45 fl.oz Precise molecular action in the integration of the hair fiber to repair and prevent dryness, and neutralize yellow tones. Neutralizes completely the yellowing effects of the threads and the best is that it causes a high content of hydration, differentiating it from any other similar product present […]
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American Desire Blond Way Smoth Shampoo and Reducer 2000ml/67.62 fl.oz

102.64
American Desire Blond Way Smoth Shampoo 1000ml/33.81fl.oz and Reducing Active 1000ml/33.81fl.oz The Blond Way Smoth Sampoo deep cleansing Step 1 removes all residues and purifies the strands, preparing your hair for the next step. The Blond Way Smoth Reducer – Step 2, eliminates frizz on the first application, has essential actives for a complete recovery […]
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American Desire Blond Way Supreme Platinum Ampoules 12x10ml/4,05 fl.oz

58.50
American Desire Blond Way Platinum Ampoules 12x10ml/4.05 fl.oz Developed for Chemical Maintenance, the American Desire Blond Way Hair Ampoule Kit must be used exclusively by a qualified professional. The Blond Way line contains NANO HIGH CORRECTION that, mixed in the shampoo, conditioner or mask, enhances, corrects and neutralizes the yellowish tones of the hair. In […]
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American Desire Formaldehyde Straightening Fusion Brush 2x500ml/33.8 fl.oz

67.21
American Desire Nutritive Bush Shampoo Clean 1000ml/33.81 fl.oz The Clean Force Shampoo has a selected formula with the best compounds and exclusive combinations that result in absolute control and manageability. Nutritive Reductor is the solution for damaged, unruly and frizz-prone hair. It provides the result of perfect straightness, with radiant shine and complete finishing. Contains […]
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American Desire Fusion Brush Reducer Nutritive Without Formaldehyde Step 2 – 1L/33.81 fl.oz

114.53
American Desire Fusion Brush Reducer Nutritive Without Formaldehyde Step 2 Macadamia Oil Murumuru Butter Noble Buriti Extract – 1L/33.81 fl.oz Developed with excellent active ingredients, American Desire Fusion Brush Reducer Nutritive is ideal for hair that needs hair treatment. Its formula contains properties that are essential assets that promote anti-frizz action, moisturizing action, leaving hair […]
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American Desire Fusion Brush Straightening Reductor Nutritive 500ml/16.9 fl.oz

52.28
American Desire Fusion Brush Straightening Reductor 500ml/16.9 fl.oz American Desire Nutritive Reductor is the solution for damaged, unruly, frizz-prone hair. It provides the result of perfect straightness, with radiant shine and a full finish. Contains murumuru, which is for voluminous hair, typical of Brazilian women. It tames the threads and has anti-frizz action. They are […]
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