American Desire
Learn more about American Desire!
American Desire is a professional brand, with the goal of achieving perfection.
With a varied portfolio, we have shampoos, conditioners, leave-in, oils, finishers and we can not leave out the best progressives.
The American Desire progressives are formaldehyde-free, contain Murumuru and Buriti, which in addition to aligning the hair strand it promotes shine and restores damaged hair.
Get to know them and see the results!
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American Desire Blond Way Mascara Revision 1000ml/33.81 fl.oz
American Desire Blond Way Smoth Shampoo 1000ml American Desire Blond Way Platinum Mask deeply moisturizes, neutralizes the wires, as it contains ultraviolet pigments that instantly eliminates unwanted yellowish tones. Your hair is totally platinum, for a beautiful and limitless blonde. American Desire Blond Way Mask has cutting edge technology, combines lactic acid and soy protein, […]
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American Desire Blond Way Mascara Revision 250ml/8.45 fl.oz
American Desire Blond Way Mascara Revision 250ml/8.45 fl.oz American Desire Blond Way Platinum Mask deeply moisturizes, neutralizes the strands as it contains ultraviolet pigments that instantly eliminates unwanted yellowish tones. Your hair is totally platinum, for a beautiful and limitless blonde. American Desire Blond Way Mask has cutting edge technology, combines lactic acid and soy […]
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American Desire Blond Way Nutritive Reducer 1000ml/33.81 fl.oz
American Desire Blond Way Reducer Nutritive 1000ml/33.81 fl.oz The Blond Way Smoth Reducer – Step 2, eliminates frizz on the first application. It has essential active ingredients for a complete hair recovery and nourishment. In case of contact with eyes, rinse immediately with water; keep out of reach of children. Benefits: –Mattening -Three-dimensional shine. Application: […]
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American Desire Blond Way Shampoo Revision Color 250ml/8.45 fl.oz
American Desire Blond Shampoo Revision Color 250ml/8.45 fl.oz Precise molecular action in the integration of the hair fiber to repair and prevent dryness, and neutralize yellow tones. Neutralizes completely the yellowing effects of the threads and the best is that it causes a high content of hydration, differentiating it from any other similar product present […]
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American Desire Blond Way Smoth Shampoo and Reducer 2000ml/67.62 fl.oz
American Desire Blond Way Smoth Shampoo 1000ml/33.81fl.oz and Reducing Active 1000ml/33.81fl.oz The Blond Way Smoth Sampoo deep cleansing Step 1 removes all residues and purifies the strands, preparing your hair for the next step. The Blond Way Smoth Reducer – Step 2, eliminates frizz on the first application, has essential actives for a complete recovery […]
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American Desire Blond Way Supreme Platinum Ampoules 12x10ml/4,05 fl.oz
American Desire Blond Way Platinum Ampoules 12x10ml/4.05 fl.oz Developed for Chemical Maintenance, the American Desire Blond Way Hair Ampoule Kit must be used exclusively by a qualified professional. The Blond Way line contains NANO HIGH CORRECTION that, mixed in the shampoo, conditioner or mask, enhances, corrects and neutralizes the yellowish tones of the hair. In […]
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American Desire Formaldehyde Straightening Fusion Brush 2x500ml/33.8 fl.oz
American Desire Nutritive Bush Shampoo Clean 1000ml/33.81 fl.oz The Clean Force Shampoo has a selected formula with the best compounds and exclusive combinations that result in absolute control and manageability. Nutritive Reductor is the solution for damaged, unruly and frizz-prone hair. It provides the result of perfect straightness, with radiant shine and complete finishing. Contains […]
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American Desire Fusion Brush Reducer Nutritive Without Formaldehyde Step 2 – 1L/33.81 fl.oz
American Desire Fusion Brush Reducer Nutritive Without Formaldehyde Step 2 Macadamia Oil Murumuru Butter Noble Buriti Extract – 1L/33.81 fl.oz Developed with excellent active ingredients, American Desire Fusion Brush Reducer Nutritive is ideal for hair that needs hair treatment. Its formula contains properties that are essential assets that promote anti-frizz action, moisturizing action, leaving hair […]
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American Desire Fusion Brush Straightening Reductor Nutritive 500ml/16.9 fl.oz
American Desire Fusion Brush Straightening Reductor 500ml/16.9 fl.oz American Desire Nutritive Reductor is the solution for damaged, unruly, frizz-prone hair. It provides the result of perfect straightness, with radiant shine and a full finish. Contains murumuru, which is for voluminous hair, typical of Brazilian women. It tames the threads and has anti-frizz action. They are […]
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American Desire Fusion Oil Brush Finishing Treatment 30ml/1.15 oz
American Desire Fusion Oil Finishing Treatment 30ml/1.15 oz Developed with an exclusive formula based on noble Buriti Extract + Argan Oil and an intensive repairing Serum Duo. Protects against daily irregular actives and works to double rebuild hair. American Desire Fusion Brush has essential actives for your hair. Application Apply on wet or dry hair […]
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American Desire Fusion Treatment Brush 2x1000ml/67.62 fl.oz
American Desire Fusion Brush Treatment 2x1000ml/67.62 fl.oz American Desire Clean Force shampoo has a selected formula with the best compounds and exclusive combinations that result in absolute control and manageability. American Desire Reductor Nutritive is the solution for damaged, unruly, frizz-prone hair. It provides the result of perfect straightness, radiant shine, and complete finishing. American […]
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American Desire Home Care Treatment Mask 500g/17.63 oz
American Desire Home Care Treatment Mask 500g/17.63 oz The Home Care Treatment Mask with its exclusive formula that combines the revolutionary Biotic Premium 8 plus Murumuru Butter + Noble Buriti Extract, forms a set with perfect action for prolonging the treatment of volume reduction giving nutrition and resistance to the wire. Professional use. American Desire […]
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American Desire Leave-in Reconstructor In Force Plus 150ml/5.07 fl.oz
American Desire Leave-in Reconstructor In Force 150ml/5.07 fl.oz InForce Plus American Desire is a product with innovative technology, extremely effective, which provides 8 treatment benefits for the hair and an immediate action. Among them are: Thermal Protection / UV Filter Anti Frizz Action / Strengthening of the Capillary Fiber Deep Hydration / Revitalizes and Nourishes […]
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American Desire Maintenance Kit Architecture Brush Treatment 2x250ml/16.9 fl.oz
American Desire Architecture Maintenance Kit 2x250ml/16.9 fl.oz The Architecture Brush Treatment Line was specially developed with an exclusive formula based on Murumuru butter, Buriti noble extract and Camelina oil. American Desire Maintenance Post Treatment Kit intensely hydrates the hair, leaving it with natural movement, frizz-free and with reduced volume, even under extreme daily conditions. Application […]
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American Desire Nutritive Bush Shampoo Clean Force 1000ml/33.81 fl.oz
American Desire Nutritive Bush Shampoo Clean 1000ml/33.81 fl.oz American Desire’s Clean Force shampoo has a selected formula with the best compounds and exclusive combinations that result in absolute control and manageability. American Desire Fusion Brush has essential actives for your hair. Application Apply the Clean Force Shampoo on wet hair, distributing it evenly and massaging […]
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American Desire Nutritive Bush Shampoo Clean Force 500ml/16.9 fl.oz
American Desire Nutritive Bush Shampoo Clean 500ml/16.9 fl.oz American Desire Clean Force shampoo has a selected formula with the best compounds and exclusive combinations that result in absolute control and manageability. Murumuru is ideal for voluminous hair, typical of Brazilian women. It tames the hair and has anti-frizz action. They are also indicated to treat […]
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American Desire Repair Mask Reducer No Formaldehyde 1000g/35.27 oz
American Desire Repair Mask Reducer No Formaldehyde 1000g/35.27 oz American Desire Mask is a thermo-active treatment for volume reduction composed of 5 ingredients rich in vitamins and proteins that provide shine and softness, with perfect hair alignment. American Desire Btx provides soft and treated hair, with perfect alignment and much more shiny and healthy. Application […]
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American Desire Shampoo Blond Way Smoth 1000ml/33.81 fl.oz
American Desire Blond Way Smoth Shampoo 1000ml The Blond Way Smoth Shampoo deep cleansing Step 1 removes all residues and purifies the strands, preparing your hair for the next step. In case of eye contact, rinse immediately with water, keep out of reach of children. Application Apply Blond Way Smoth Deep Cleaning Shampoo Step 1 […]
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American Desire Star Smoth Shampoo Washing 250ml/8,45 fl.oz
American Desire Star Smoth Shampoo 250ml/8.45 fl.oz The Star Smoth Deep Cleansing Shampoo removes all residues and purifies the hair, preparing your hair for the next step. Provides shine, softness and volume reduction. In case of contact with eyes, rinse immediately with water, keep out of reach of children. Application Apply Star Smoth Shampoo to […]
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American Desire Treatment Shampoo and Maintenance Conditioner 2x250ml/8.45 fl.oz
Kit Amarican Desire Treatment Shampoo and Conditioner Nutrition Hydration Frizz Control Volume Control Murumuru Butter Butiti Extract and Camelina Oil 2x250ml/8.81 fl.oz Its formula was developed exclusively based on Murumuru Butter, noble Buriti extract and Cameline Oil. Its assets provide the hair with a natural movement, because the Post Progressive American Desire moisturizes, deeply nourishes […]
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Kit American Desire Progressive Brush Treatment Clean Force Nutritive Professional Use 2x250ml/2×8.45fl.oz
American Desire Progressive Formaldehyde Fusion Brush Free Brush 250ml/8,45fl.oz Progressive Fusion Brush for all kinds of hair, has frizz repairing action, straightening and moisturizing your hair. Clean Force American Desire Shampoo has an exclusive formula with the best compounds and best combinations which results in absolute control and malleability. Reductor Nutritive American Desire is the ideal for damaged and frizz hair. It provides volume reduction, with […]
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Onixx Gloss Free Straightening Brush K10 Blond 1000ml/33.81 fl.oz
Onixx Gloss K10 Blond Straightening Brush 1000ml/33.81 fl.oz Considered the best formaldehyde-free straightening brush in Brazil, the Onixx Free K-10 has a Shape Modifying Gloss, developed with emollients and moisturizers that help restore and strengthen hair, leaving it straight for longer. They act on the hair structure, softening the sulfur chains and shaping the hair […]
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Alfaparf Água Oxigenada Oxid'o 30 Volumes Stabilized Peroxide Cream Hair Care 90ml/3.04fl.oz 
Sallve Vegan Rose Anti-Aging Moisturizer 75g/2.64 oz 
Alkimia Cosmetics Progressive Ice Liss Acqua Mask Hydration Água Coco Hair Care 1L/33.8fl.oz 
Alfaparf Pó Descolorante Bleaching Powder BB Bleach Easy Lift 7 Tons 400g/14.10 oz 
S'ollér Brasil Radiance Plus Shampoo Cherry Red After Coloration 250ml/8.45 fl.oz 
Robson Peluquero Pink Tinting Shampoo Restore Extreme Luminous 1L/33.8 fl.oz 
Principia Antiperspirant Deodorant AD-01 70g/2.49oz 
Kit Alfaparf Shampoo Conditioner Leave-in Semi Di Lino Moisture Dry Hair Nutritive 2x1L/2x33.8fl.oz 
Natura Sabonetes Esfoliantes Sortidos Ekos Pure Vegetable Exfoliating Bar Soaps Puro Vegetal 4 Units 
Alfaparf Conditioning Mask Yellow Color Care Protetor Cor Goji e Aloetrix Hair Care 500ml/17.3fl.oz 
Kit Alfaparf Shampoo Conditioner Mask Repair Almond Proteins Cacao Hair Care 3x500ml/3x16.9fl.oz 
Alfaparf Peroxide Yellow 10 Vol 3% Argan Oil Aloetrix Água Oxigenada Hair Care 1L/33.81fl.oz 
Beyoung Micellar Water Skin Collection Água Micelar Sensation Fresh Hydration 7in1 200ml/6.76fl.oz 
Alfaparf Água Oxigenada Oxid'o 40 Volumes Stabilized Peroxide Cream Hair Care 90ml/3.04fl.oz 
Expert Hair Red Mascara 500g/17.63oz 
Onixx Brasil Hair Schedule Treatment in Tube 750ml/25.36 fl.oz 
Kit Tzaha Progressive Diamante Total Lissy Diamond 3D Selagem Térmico Hair Care 2x1L/2x33.8fl.oz 
Richée Professional Argan and Ojon Hair Oil Restorer 12x9ml/0.30 fl.oz 
Salon Line Meu Liso Spa Capilar: Antifrizz Thermal Protector 240ml/8.11fl.oz 
Kit Plastica Dos Fios Keratin Treatment 3x300ml/3x10.14fl.oz 
Kit Braé Shampoo Conditioner Mask Revival Reconstruction Deep Recovery Treatment Hair Care 3 Units 
Kit Alfaparf Yellow Peroxide Salon Argan Oil Aloetrix Oxidantes Professional Use 5x1L/5x33.8fl.oz 
Principia Serums kit - 5 Products 
Korth Guyenne Deep Alignment Post-Maintenance Kit 2 Products